Emma, the email marketing system Flight YPO uses to manage communication with members and prospects, recently spotlighted the organization on its outstanding success with Guestbook, Emma’s registration system.
From the spotlight:
We love that our customers love using Guestbook, and they’re not shy about giving us feedback, ideas and new ways we can make it better (keep ‘em coming). Here’s one story we just couldn’t keep to ourselves.
Flight YPO, an organization based in Dallas, TX, whose mission is to provide assistance for homeless children, uses Guestbook at networking and service events. They then follow up with those new signups by sending an automated welcome note. This winning combination of Guestbook + automation has resulted in 69% open rates and 24% click rates for Flight. Did you hear that? 69% opens! 24% clicks!
Stories like this help us understand how customers are using our products out in the world, and quite literally turn us into cheerleaders for our customers. So, you know, don’t freak out if you look out your window and see us with our faces painted in your brand colors and signs spelling out your name. It’s totally normal. Right? Right?
Flight YPO is proud to parter with companies like Emma who value non-profit organizations like ours.